Before we start, lets talk a little about what I mean by: Instagram Myth.
When it comes to social media marketing, it’s not often you can say someone is ‘wrong’. This is because a particular tactic may have worked really well for a particular business; however it might not have worked well for someone else.
For example, I don’t get anywhere near as much traffic through from Facebook as I do from Instagram. So is it correct for me to say that Facebook is not a good platform for small business? Not really.
In my experience there are three reasons why a platform might not perform well for you: