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  • Why You Shouldn’t Keep Re-Branding (and Why I Did Anyway)

    The Art of Letting Go
    The new Creative and Coffee re-brand.
     

    I’ll be perfectly up front. This re-brand terrified me.

    I knew I needed to re-position the brand and I’ll talk about why in a moment.

    But at first, I tried working with what I had. Introducing new elements, tweaking, changing and adjusting.

    But ultimately I felt like I was operating the business with one hand tied behind my back. And not in a cool way, like, ‘wow I’m so good I don’t need two hands’. More in a ‘oh my goodness someone send a handsome lifeguard to save me – I’m drowning. No seriously,… Continue reading

  • Will People Buy My Product?

    It really is the ultimate question – will people buy this?

    I’m a firm believer that, as Simon Sinek so wonderfully put it; “Money is never a purpose, it is always a result..” However, at the end of the day, if we are not making money – we are not going to be in business for very long.

    There’s no sure fire way to be 100% certain our product will sell. However, there are things we can do to increase our odds of success.

    This is what we call product validation. So, let’s jump in.

     
    The Early Days
     
    Find Your People
     

    You need to know who… Continue reading

  • How To Write An About Page For Your Blog

    This week, among ten thousand other things, I decided that I wanted to re-write my About page. Because I felt that I didn’t have enough to so already, clearly. So, me being me, my first step was a profound amount of research. Whilst I definitely think checking out other people’s advice is a sensible thing… Continue reading
  • How To Write An About Page For Your Blog

    This week, among ten thousand other things, I decided that I wanted to re-write my About page. Because I felt that I didn’t have enough to so already, clearly. So, me being me, my first step was a profound amount of research. Whilst I definitely think checking out other people’s advice is a sensible thing… Continue reading
  • Will People Buy My Product?

    It really is the ultimate question – will people buy this?

    I’m a firm believer that, as Simon Sinek so wonderfully put it; “Money is never a purpose, it is always a result..” However, at the end of the day, if we are not making money – we are not going to be in business for very long.

    There’s no sure fire way to be 100% certain our product will sell. However, there are things we can do to increase our odds of success.

    This is what we call product validation. So, let’s jump in.

     
    The Early Days
     
    Find Your People
     

    You need to know who… Continue reading

  • Why You Shouldn’t Keep Re-Branding (and Why I Did Anyway)

    The Art of Letting Go
    The new Creative and Coffee re-brand.
     

    I’ll be perfectly up front. This re-brand terrified me.

    I knew I needed to re-position the brand and I’ll talk about why in a moment.

    But at first, I tried working with what I had. Introducing new elements, tweaking, changing and adjusting.

    But ultimately I felt like I was operating the business with one hand tied behind my back. And not in a cool way, like, ‘wow I’m so good I don’t need two hands’. More in a ‘oh my goodness someone send a handsome lifeguard to save me – I’m drowning. No seriously,… Continue reading