The Art of Letting Go
The new Creative and Coffee re-brand.
I’ll be perfectly up front. This re-brand terrified me.
I knew I needed to re-position the brand and I’ll talk about why in a moment.
But at first, I tried working with what I had. Introducing new elements, tweaking, changing and adjusting.
But ultimately I felt like I was operating the business with one hand tied behind my back. And not in a cool way, like, ‘wow I’m so good I don’t need two hands’. More in a ‘oh my goodness someone send a handsome lifeguard to save me – I’m drowning. No seriously, …