Branding Strategy - Creative and Coffee

Why The ‘French Girl’ Is Worth a Billion Dollars (And How Your Brand Can Be Too)

When I say ‘French Girl’ what comes to mind? For me, it’s the book Love, Style, Life. I believe this is truly a testimonial to the power of book cover design (& Instagram) because I literally bought this book due to the fact I saw it in hundreds of Instagram photos. I, too, decided that it was […]

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Why You Shouldn’t Keep Re-Branding (and Why I Did Anyway)

The Art of Letting Go The new Creative and Coffee re-brand. I’ll be perfectly up front. This re-brand terrified me. I knew I needed to re-position the brand and I’ll talk about why in a moment. But at first, I tried working with what I had. Introducing new elements, tweaking, changing and adjusting. But […]

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What Is Branding and Why Is It So Important?

Last week we announced that we would be creating a series of blog posts on how to create a solid foundation for your blog. The idea behind this was to give new bloggers a strategic path to follow to consistently and professionally grow their blogs over time, rather than just implementing day to day strategies […]

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