MailChimp gets a lot of flack, nowadays, in the small business and blogging circles.
When I first started blogging, MailChimp was the absolute go to for email marketing. Every source out there, or so it seemed, was recommending it.
Every so often a different alternative might be offered, but MailChimp was pretty universal.
And then came along Convertkit.
In our little corner of the internet, at least, everybody suddenly started to immediately switch over. Something that may have been influenced by the fact that Convertkit has a generous affiliate scheme whilst MailChimp has ‘Rewards’, which isn’t quite as compelling.
That’s not to say that Convertkit…
We hear many things about what makes a successful business. From Pinterest strategies and list building, to sales funnels and webinar planning.
However, if you look to the successful and thriving business owners online, you might notice some other things in common.
Personal coaches for life and business, mastermind groups, week long retreats. These are all things that many business owners have attributed a portion of their success to.
It might seem odd, for those of us just starting out, that our business coach has their own business coach. But once you get past the basics of business, it becomes much less about…
As the end of the year roles around, many of our business brethren start to look back on the year, analyse their data and set goals for the year ahead. But is this really necessary?
Sometimes goal setting can feel like one of those tasks that you should do. Something that makes you feel busy and productive but at the end of the day doesn’t seem to, ironically, help you make any progress.
The Business Owners’ Dilemma
If you are a business then I really recommend checking out our post on how goal setting can be helpful to you (and how to set…
We’re ready to say goodbye to 2017 and setting out to make 2018 our year.
We want to improve, we want success, we want to be happy.
We just need to work out how.
An excellent start is to write down your goals. Not just writing them down, by writing down what they are, why they are important and how you are going to measure that goals.
However, this is where the double edged sword comes into play.
You have a goal, you want to achieve but maybe you are not sure about the best way of achieving it. You might have a pretty good…
One of the most frustrating things as a business owner is knowing how much stuff you need to do. When you need to do it or it won’t get done and yet. . .
I’m just so tired.
A few minutes work turns into hours of gazing at the screen, checking email, checking social media and generally procrastinating. By the end of the day, not only are you left feeling like you are a disappointing failure who has achieved nothing at all today but you are even more tired.
Ack. It’s a vicious cycle.
But, in the short term, how do we claw back that…
Getting to know your audience really is the foundation of your business.
Whilst finding a niche and creating a product to solve a particular problem are also important, neither of these things can be done in isolation. They are still heavily dependent on finding your audience.
I’ve Found My Audience – I Just Don’t Know Them That Well (Yet)
So, you’ve found your audience but things still aren’t clicking. You seem to be making progress in the right direction, but it’s pretty tough going.
Not quite enough sales. Not quite enough engagement. Not quite enough email subscribers.
Whilst getting more sales, social media engagement and email…
TOPICS DISCUSSED IN THIS CLASS:
Exploring different ways of communicating your message
Social media platforms and their respective benefits
Your brand story
Using barriers to purchasing as the foundation to your plan
Email sequences and much more
How To Find Your Niche (+ workbook)
How To Find Your Audience
How To Validate Your Product Idea
What Factors Effect SEO?
Yoast SEO plugin
Google Keywords Planner
Being productive and effective in business are some big, heavy and weighty topics.
We’re all looking to tighten our processes, banish procrastination and have our businesses running like a lean, mean machine. However, what is easy to forget, is, for many of us entrepreneurs, that we are the business. Or at least a huge part of it.
And we are not machines. Lean, mean or otherwise.
Whilst we might dearly love to be Terminators of the business world; being able to dominate our businesses, throw out Austrian accented one-liners and work 24 hours a day – we just can’t.
So, let’s look at a few…
In the last two post of this series, we’ve really laid the groundwork. We’ve creating a compelling challenge and we’ve created an easy path for your audience to follow, to ensure anyone who lands on your website is taken to your sign up page.
Now comes the part that the majority of bloggers and small businesses struggle with. The traffic.
This is often the aspect that most people jump straight to, however, the points we have covered in the previous two posts are just as important. It doesn’t matter how much traffic you drive to your website if once they are there,…
Welcome to part two of our series ‘How To Get People To Sign Up To Your Challenge’.
In part one we covered how to create a challenge so compelling that your target audience member would not be able to resist signing up. We identified their specific, urgent problem that our audience was having and we made sure that we were able to give them a solution to that problem. Hooray!
Part One: How To Create a Compelling Challenge
Part Two: How To Increase Conversions (and get people to sign up)
Part Three: How To Promote Your Challenge + Increase Traffic
At Creative & Coffee we have covered a lot of the technical aspects of running your small business over the last couple of weeks. Whilst getting advice on the mechanics of running your business is fantastic, I also find it useful to learn about the journeys of small business owners. Not only is it interesting…
I’m very excited to welcome a fabulous girl boss to the blog today; Trena Little. I took her free, email course on starting a YouTube channel a little while ago and it was super useful, so I defiantly recommend that as a resource if you are thinking of starting your own channel. But, I know…
The Rise Of Snapchat When you think of Snapchat, what do you think of? For me, I thought of pre-teens sending their friends unflattering images of themselves and a user interface which made absolutely no sense to me what-so- ever. So I can’t blame you if Snapchat is totally not on your digital radar right…
How do I make money on Instagram? This is one of the most frequently asked questions that I receive when I ask my readers about their Instagram struggles. It can seem, sometimes, that Instagram is a black hole, that hours of time get sucked into without giving anything back. So, what can you do to…
How To Use Hashtags For Small Businesses I think we can all agree that I totally love Instagram. It’s not only my favorite platform to scroll through but it brings in the largest amount of traffic to my blog than any other source. So I get sad when I see people struggling to make Instagram…
Welcome to the Instagram for Business Interview series! As part of our Instagram challenge, I thought it would be fun not only to look at ways to boost your Instagram but to interview a range of business owners to see how they run their accounts. Today we have an exceptionally talented member of the Creative…
Welcome to the second installment of our Instagram series. If you missed our first post and want to find out how illustrator Melinda Cooper uses her Instagram to get clients for her business you can catch up here. But now let me introduce you to our lovely guest for the day; Mallika Malhotra. Question One: Please tell us…
Welcome to the final post in our Instagram Interview series! If you missed the previous interviews with the talented illustrator Melinda Cooper you can catch up here and with photographer and mum boss Mallika Malhotra here. This series is a companion to our Instagram course, in order to give you some real life case studies of how…
Before we start, lets talk a little about what I mean by: Instagram Myth. When it comes to social media marketing, it’s not often you can say someone is ‘wrong’. This is because a particular tactic may have worked really well for a particular business; however it might not have worked well for someone else.…
Time Management: It is the number one topic that comes up when I ask my followers what they are struggling with right now. Which is unsurprising given how important our time is, especially in business. It is also something that we struggle with as there isn’t necessarily a prescribed system we can follow to improve…