FEDIP

UI/UX, Systems Integration, Brand Messaging, Copywriting, Marketing Consultancy and Website Management.

FEDIP, in collaboration with multiple Professional Bodies, provide the professional standards for all Health and Care Informaticians and advocate for all members of the profession to advance the field of Heath and Care Informatics.

FEDIP fits into a complex structure of informatics organizations that support its mission to bring professional standards to all health informatics professionals. It was imperative that the registration process be laid as clearly as possible in order to reduce barriers to entry.

I worked closely with FEDIP in the creation of their new Wix website, which involved setting up a complicated behind the scenes process to accommodate registration across six professional bodies. I continue to manage the website and FEDIP community, as well as heading up marketing and communications.

FEDIP Systems Integrations

The biggest challenge with FEDIP is creating a friendly user experience that is simple and easy to use. Each professional body has different registration requirements and processes behind the scenes and this needed to be presented in a way that was intuitive for potential registrants. This involved a great deal of careful project management to coordination across organizations.

From a tech perspective, we decide to use Activecampaign to manage the CRM and automation aspect of the journey.

FEDIP is a really exciting project and will be transforming the world of health and care informatics (we hope!).

It really shows that by having a logical and automated workflow behind the scenes you can greatly reduce confusion and friction in your onboarding systems.

The challenge of bringing together disparate systems was incredibly enjoyable and definitely exercised my logic and problem-solving skills. However, it really showed that it is possible to create a system that is easy to use from a customer perspective if you have the correct tools working for you in the background.

If you would benefit from bringing some order to your business process, please do get in touch and we can talk about how we can reduce frustration and help your business room more smoothly.

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